Business opportunity
Sentiv is a great business opportunity for:

• Companies who focus on being “a total provider” within body-care or health care
• Companies who will benefit from the marketing value which a new “add on” will give Attractive margins

The market
The primary market is perfume contact allergy sufferers, who can’t wear perfume directly on their skin. According to a survey by the Centre of Knowledge for Allergy Sufferers, there are between 80 and 150,000 people in Denmark between the ages of 15 to 70 suffering from allergic reactions to cosmetic products containing perfume. The survey shows that the number of people allergic to fragrances has increased since the nineties, doubling in only 10 years.

The perfume patch can also be used by people who are worried about developing an allergy and want to take precautions. This secondary market is believed to be potentially much bigger than the primary market of allergy sufferers.

People with perfume contact allergy are a subgroup of contact allergy sufferers. Contact allergy comes in many different forms, such as allergy to grass or nickel. The most common characteristic is that it is easy to develop. That means if you are allergic to one substance you could become allergic to others. And the allergy is most likely life-long.

The perfume patch is the first of its kind in the world. Some options exist for perfume contact allergy sufferers who wish to use fragrances. Sufferers can spray perfume on clothes or hair, but risk spraying the skin while applying the fragrance. Spraying perfume on clothes can result in stains and mean repeated washing. None of the available options solve the problem as well as the Sentiv perfume patch.

Volume market
Perfume contact allergy has doubled in the past ten years and is estimated to affect around four percent of the population of the western world. The number of people worried about developing an allergy is on the rise, opening up an even larger potential market. Perfume allergy is a life-long allergy ensuring a steady supply of repeat business.

In line with consumer trends
We recommend that the perfume patch is positioned as a premium product.
From a manufacturing perspective, the Sentiv device is a high-speed manufactured product that demands no advanced or expensive raw materials or production processes. Men and women of all age groups have become used to the idea of using perfume to express their personality. From the consumer’s point of view, the freedom to choose to wear a perfume is an attractive proposition.

Not being able to use perfume might be a psychological factor not to be dismissed. In a world where smelling good is taken as a sign of personal hygiene, the inability to wear perfume can be a serious embarrassment.

Existing distribution channel
The Sentiv device is an easy-to-use and easy-to-understand product that could be purchased over the counter from drugstores/pharmacies and supermarkets. Consumers are increasingly comfortable with other over the counter self-treatment options, and will see the Sentiv device as a natural line extension of other advanced OTC healthcare products.

• No direct competition
• No similar product to the Sentiv device exists. The patch represents a number of obvious advantages to the consumer.
• Safe and fast-to-market

The Sentiv device is a Class I device, which means that approval by authorities does not depend on demanding, risky and long-lasting clinical trials. On the contrary, as a Class I device it can be self-approved in a relatively short period of time allowing a fast time to market and a first mover advantage.